About Discover Murray, the largest Australian Murray promoters

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117,000 visitors per month and growing!

THE LARGEST WEBSITE AND BRAND FOR THE MURRAY RIVER IN THE WORLD!

Our Spectacular Murray River, Mallee and Outback Gateway

Shane Strudwick is creator of Discover Murray. His career began in print and advertising design in 1989. After further years of study, travel and industry experience, we established Brand Action in February 2000 and pursued our passion for an integrated, innovative approaches to design and branding solutions for print and internet. Brand Action is based in Norwood, South Australia and our team is passionate about the Murray River and the Murray-Darling Basin. We also understand that tourism boundaries are not political, they are defined by the experience.

Today we continue to evolve brand strategies, marketing and communications with a tourism specialty and a Murray River passion. Shane formally sat on the South Australian Tourism Accreditation Board, now South Australian Tourism Industry Council and offers logical, down to earth advice to industry on branding related matters. Brand Action’s clients include a diverse range of industries from commercial, not-for-profit and government. We distil the mystery of brands simply so clients and audiences gain effective ways to improve their brand while positioning their organisation as the best valued choice for the customer or visitor. These solid principles work for both business, towns and regions.

Shane was Chair of the proposed Murray River Tri-State National Landscapes initiative. This is working closely with regional tourism, regional development boards, local council, operators, Parks, Tourism Australia and local indigenous cultures to make the Murray region an international brand and destination.

Discover Murray has been created without government support. This ensures we're free of influence and act with integrity and neutrality for our advertisers, visitors and researchers. Discover Murray consistently receives positive comments and brings great value to all users. Our persistence and constant innovation is allowing the vision of a unified Murray River through tourism possible. We're aiming to bring powerful value and integrity to all river communities and the Mallee.

Why the Murray?

We love the Murray and want to see it live a long, health life for all to enjoy. It is Australia’s Great River Experience. While working with clients in Mannum, Mildura and Echuca we noticed a lack of good resources in one area for the Murray nationally which we felt didn’t positively reflect well on the region both domestically and internationally. Using our experience this allowed us to capitalise on an significant weakness and opportunity to promote the entire river effectively with innovation and quality as the foundation for development.

The idea of a balanced website that professionally promotes the region is exciting, yet very challenging. Our solid business experience in branding and online strategies along with correct branding of the Murray region we are creating a fantastic and valuable resource for the community that consistently delivers on user expectations for years to come.

Discover Murray’s commitment:

• A professional and innovative website and promotional tools for the world to learn about, explore and Discover the Murray River
• Respect each region, town and state to ensure their identity and integrity is not impacted or diminished
• Create impartial and objective content while showcasing the individual uniqueness of each business, town, region and state
• Reduce the costs of quality advertising for all tourism businesses
• Create new trails that visitors can explore while linking the brand online for the best experience of a borderless Murray
• Educate, promote and market the Murray as an outstanding Australian River experience
• Work with river communities to improve their education and understanding of branding and marketing so they can compete better in their state and nationally for the tourism dollar.
• Provide a trusted destination for information and content.

Please contact us anytime. Thanks and I hope you can join us to help make a real difference as a community.
Regards, Shane Strudwick and Discover Murray River Team